Marketing Accountability Standards Board

About This Association

Launched in 2007 by a team of marketing scientists, executives and professors, MASB, the Marketing Accountability Standards Board, serves as the interface between Marketing and Finance, providing standardized performance measures that reliably tie marketing actions to financial return with Analytics. MASB members are an elite, forward-thinking community of top tier marketers, measurement providers, industry associations and business academics committed to marketing accountability.

Publications

Accountable Marketing: Linking Marketing Actions to Financial Performance (2016 Routledge)

Conventions

Specialties:

1. Marketing

Information Summary