Industry and Marketing Research. There is much to be learned from professional and trade associations.
Welcome to The Texas State Historical Association and TSHA Online, a digital gateway to Texas history. Here you will experience a vast storehouse documenting the rich and complex history of the state through innovative online features and content. Organized in Austin on March 2, 1897, the Texas State Historical Association is the oldest learned society in the state. Its mission is to “foster the appreciation, understanding, and teaching of the rich and unique history of Texas and, by example and through programs and activities, encourage and promote research, preservation, and publication of historical material affecting the state of Texas.” The association’s publications include the Southwestern Historical Quarterly, more than 150 scholarly books, the Texas Almanac, and the well-known Handbook of Texas Online. The online Handbook, the nation’s preeminent state history encyclopedia, attracts 400,000 visitors per month from more than 200 countries and territories around the world. Through its varied education programs, the Association directly serves more than 50,000 elementary through college-aged students each year, while indirectly reaching an additional 86,000 through its teacher training opportunities.
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