Industry and Marketing Research. There is much to be learned from professional and trade associations.
Founded in 1934, IHFRA was the result of a group of aggressive sales representatives who recognized the value of having a venue for representatives from across the country to join together and benefit from each other’s immense knowledge and experience. IHFRA’s purpose is to promote the professionalism, productivity and prestige of home furnishings representatives; to promote the furniture industry, and to protect and promote the representatives’ position within the industry. Originally located in Chicago and known as the National Wholesale Representatives Association, it later evolved into the International Home Furnishings Representatives Association (IHFRA) headquartered in High Point NC. IHFRA is the central hub of communications and programs for home furnishings representatives. Programs range from the industry’s only recognized certification program, the Certified Home furnishings Representative (CHR) Program to a variety of insurance programs, free legal consultation, job postings through the Opportunity Center, discounts on travel expenses and industry publications, software programs geared specifically for home furnishings representatives and various other goods and services. Members’ voices are heard through IHFRA’s representation on the Boards of NHFA and the High Point Market Authority.
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