Industry and Marketing Research. There is much to be learned from professional and trade associations.
The Association of Zoos and Aquariums (AZA) is a 501(c)3 non-profit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. AZA represents more than 230 institutions in the United States and overseas, which collectively draw more than 183 million visitors every year. These institutions meet the highest standards in animal care and provide a fun, safe, and educational family experience. In addition, they dedicate millions of dollars to support scientific research, conservation, and education programs.
annual conference - always September -
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