Industry and Marketing Research. There is much to be learned from professional and trade associations.
The Association promotes the historic, and now rare, breed of cattle known as the American Milking Devon It supports and encourages members of the Association who keep these cattle. It maintains the official herd book of the breed and issues certificates of registration. It gives guidance on and provides a forum for discussion of issues related to the breed. It seeks to conserve the genetic stock and promote the viability of the triple-purpose milking-style Red Devon.