Industry and Marketing Research. There is much to be learned from professional and trade associations.
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Supported by funding from the Macy Foundation, ABNS was incorporated in 1991 after three years of dialogue within the nursing community to create uniformity in nursing certification and to increase public awareness of the value of quality certification to health care. Certification, as defined by the ABNS, is the formal recognition of the specialized knowledge, skills, and experience demonstrated by the achievement of standards identified by a nursing specialty to promote optimal health outcomes.
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