Industry and Marketing Research. There is much to be learned from professional and trade associations.
Since 1978, the American Homebrewers Association has been empowering people to make the best beer, cider, and mead in the world!
The New BrewerZymurgy Zymurgy for BeginnersNorth American Brewers Resource DirectoryStandards of BrewingDesigning Great BeersBike & Brew America:Rocky Mountain RegionBike & Brew America:The Midwest RegionClassic Beer Styles Books
Homebrew Con 2023