Industry and Marketing Research. There is much to be learned from professional and trade associations.
Aloha International is the teaching arm of Huna International, a non-profit, tax-exempt organization dedicated to alternative healing of body, mind and circumstances by spreading the spirit of aloha and the knowledge of Huna. It was founded in 1973 by Serge Kahili King and has its Heartquarters on the Big Island of Hawaii (as of December 2006). It has over ten thousand members living in more than twenty-five countries around the globe.
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