Industry and Marketing Research. There is much to be learned from professional and trade associations.
Founded in 1922, the American Academy of Optometry is committed to promoting the art and science of vision care through lifelong learning. The optometry field is constantly changing. To provide the highest quality continuing education and the most current vision science research, the Academy's annual meeting includes nearly 450 hours of Lectures & Workshops, symposia, and scientific lecture and poster presentations over 4 days. And, besides all that, the Academy is FUN! The letters "FAAO" (Fellow of the American Academy of Optometry) after an optometrist, scientist or other qualified person’s name signify to colleagues and patients that rigorous qualifications for Fellowship have been met.
EyeMail monthly (newsletter) Optometry & Vision Science (journal)www.AAOPTOM.org ( web site)