Industry and Marketing Research. There is much to be learned from professional and trade associations.
Altrusa International was founded in Nashville, Tennessee in 1917, originally as Altrusa Institute. During that time, a record number of women were going to work during World War I, and there was a need for women’s civic organizations. Dr. Alfred Durham began organizing clubs throughout Nashville, TN, Louisville, KY, and Dayton, OH, before he moved on to Indianapolis, IN, where he met Mamie L. Bass.
biennial convention (exhibits)