Industry and Marketing Research. There is much to be learned from professional and trade associations.
The American Cave Conservation Association (ACCA) is a nonprofit membership organization whose activities and proceeds are dedicated to the conservation of caves and related resources across the nation and around the world. The ACCA is committed to providing personally useful education for those who live in, use, and enjoy karst landscapes. To most people, caves are dark and mysterious. Misconceptions about them abound. Many of the adverse impacts of land use on karst and cave resources are unintentional and result from a lack of basic knowledge about how karst lands and caves function and interact. We utilize our museums, educational programs, projects and assistance to provide education about karst landscapes. ACCA programs are comprised of three interrelated, fundamentals components – museums, educational programs, projects and assistance. Under these broad program areas, the ACCA promotes cave and karst conservation through education, technical assistance, and direct resource protection projects. Education is the key to our programs. Knowledge yields insight which yields personal decisions that are beneficial to cave and karst resources. Our audience ranges from the general public (and especially school children) to those who directly use cave and karst resources or make decisions that affect these resources.