Industry and Marketing Research. There is much to be learned from professional and trade associations.
To improve the professionalism, principles, understanding and techniques of media credit management by encouraging the exchange of ideas, methods and procedures within the membership. To provide additional education and training in the business fundamentals of media credit and credit policies; and in the related areas of finance, accounting, law and economics for the purpose of enhancing the career development of the members. To create a forum for credit exchange amount AMCEA members in accordance with applicable laws and regulations. To elevate and promote the position of credit executive as a professional and integral component within the advertising media industry. To renew and develop the personal friendships and fellowships of its members and to expand their number and the confidence of one in the other as a vital necessity of credit management in the advertising media field.