Industry and Marketing Research. There is much to be learned from professional and trade associations.
The American College of Veterinary Internal Medicine (ACVIM) is a not-for-profit organization dedicated to improving the lives of animals and people through education, training and certification of specialists in veterinary internal medicine, discovery and dissemination of new medical knowledge, and increasing public awareness of advances in veterinary medical care. The ACVIM is the American certifying organization for veterinary specialists in cardiology, large animal internal medicine, neurology, nutrition, oncology and small animal internal medicine.
Journal of Veterinary Internal Medicine
2022 ACVIM Forum - Hybrid