Industry and Marketing Research. There is much to be learned from professional and trade associations.
In 1973, Peter Usborne decided that educational, nonfiction books would need to change in order to compete with TV and comics. He borrowed some ideas from these two media and hired educational consultants to oversee the writing to make sure that the books would satisfy the child's interest but also arouse it. Explanatory books which merely explain are doing only half the job; if a book fails to make its subject attractive and interesting to the reader, chances are that the explanation will fail. Usborne Books are designed graphically to draw the students in, to make them want to learn the material and to help them retain that knowledge. The magic of Usborne Books is that they make both reading and learning fun and not a boring or intimidating experience. Peter Usborne set out to break down a child's resistance to reading and learning at home. These books are so well organized that children absorb and recall much of the vast amount of information presented. Usborne Books are fascinating, lavishly illustrated books written with humor, surprise and drama. They incorporate activities and puzzles to challenge a child's observation and intelligence. Their superb printing quality and exceptionally well-produced graphics, high ratio of pictures to text, short magazine-like format and unique detail set Usborne Books apart from anything yet produced. There is a wide range of subjects covering hobbies, history, science, nature, foreign language, parent's guides and more. Usborne Books truly appeal to all ages, infants to adults, with prices to suit everyone. The books are printed on acid free paper, so the pages will last forever if taken care of properly.