Industry and Marketing Research. There is much to be learned from professional and trade associations.
The American Hockey League (AHL) is a professional ice hockey league based in the United States and Canada that serves as the primary developmental league for the National Hockey League (NHL). Since the 2010–11 season, every team in the league has an affiliation agreement with one NHL team. When NHL teams do not have an AHL affiliate, players are assigned to AHL teams affiliated with other NHL teams. Twenty-six AHL teams are located in the United States and the remaining five are in Canada. The league offices are located in Springfield, Massachusetts, and its current president is Scott Howson.