Industry and Marketing Research. There is much to be learned from professional and trade associations.
n 1966, the National Academy of Sciences published a report titled “Accidental Death and Disability: The Neglected Disease of Modern Society” The report summarized monumental deficiencies at various levels of emergency care, resulting in unnecessary death and disability. The report stressed the importance of increased education and training of emergency providers, research on the causes and treatment of traumatic injuries, and public and governmental support to address this problem. It also called for the creation of a professional organization to educate the public about trauma and injury prevention and the need for trauma and emergency systems, to ensure optimal care of traumatic injuries. The American Trauma Society was created to meet this need.
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