Industry and Marketing Research. There is much to be learned from professional and trade associations.
n 1935, Murray Kornfeld was a young man recuperating from tuberculosis when he conceived of CHEST’s mission: education, medical and lay, in tuberculosis and diseases of the chest. He envisioned a society of professionals with the knowledge and zeal to teach thoracic medicine to each other and their peers, and to create a journal devoted to diseases of the chest. To achieve that goal, Murray Kornfeld crisscrossed America and the world with his wife, sharing knowledge gleaned from his sanatorium days with thousands, one community at a time, and sold advertising to support his fledgling monthly journal. Today, we are proud that the American College of Chest Physicians (CHEST) has transformed Murray Kornfeld’s dream into reality, building on his rich legacy of education, while continuing to publish the journal, now simply known as CHEST.
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