Industry and Marketing Research. There is much to be learned from professional and trade associations.
The IASC was originally founded as the National Aloe Science Council in 1980 by leading members of the Aloe vera industry with a shared interest in establishing quality standards for aloe vera raw materials and finished products. The standards provide a mechanism for industry self-regulation and voluntary demonstration of a commitment to using authentic, high quality aloe vera in a wide variety of consumer products.
Inside Aloe; monthly. Journal
annual conference; seminar/september
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